Duration: 6 months
Deliverables: Website, WebApp
Team: 3 members
What’s the product about?
HeraNow is a women's healthcare brand. It originally gained prominence for its fertility products on their previous website. To refocus, they revamped the site, with our assistance in crafting the narrative and visual design, emphasizing their new primary goal.
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I create experiences that ooze purpose & style!
My name is Suhani Mehta. In the past 7 years, I have designed B2B and B2C products ranging from e-commerce, hospitality, influencer marketing, SAAS, CRMs and FinTech.
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Embracing every bit of product design!

Design a go-to MVP product for launch
Initial concepts from hypothesis all the way up to to your first launch.
After launch learnings & iterating
Synthesising data, deriving patterns and implementing incremental changes for better experience.
A holistic re-design to improve conversions
Crafting solutions that not only meets immediate needs but also lays the foundation for future growth.
PREVIOUS CLIENTS

Selected projects

FinTech
OakNorth Bank
Designing a bespoke lending tool and overlooking other products such as credit tool and customer due diligence.
Energy Market
Energy Exemplar
Worked on different modules and features of the PLEXUS Cloud making energy modelling experience better and easy.
FinTech
OakNorth Research
Conducted user interviews and quantified the data with in-depth insights to improve the experience.
E-Commerce
HeraNow Research
Led the product discovery by proposing an appropriate design approach to increase lead generation.